A proposed model for measuring the impact of digital marketing on consumer purchasing trends with brand credibility as an intermediate variable

Motaz Talat Mohammad Abdullah , Naif Laeq Jadoua Alanezy , Motasem Eqab Almasoud

The study aimed to identify the reality of digital marketing in Zain in the Kingdom of Saudi Arabia as a first major goal, and to identify the impact of digital marketing on consumer purchasing trends with brand credibility as an intermediate variable as a second major goal. The researchers used the ...